Marketing degrees like the Bachelor of Business (Marketing) cover a broad range of subject areas that allow students to choose a specific specialisation that they would like to pursue a career in. Whether that be in Digital Marketing, Market Research, Brand Management, Advertising, Marketing Communication or even Public Relations. By completing a degree level or postgraduate qualification, you’ll be equipped with the necessary skills and knowledge to succeed as a Marketing professional.
Qualification level
Provider
Marketing – Bachelor Degrees & Postgraduate Qualifications found:
Online Marketing courses also available
Career Outcomes
The career outcomes of a Marketing graduate, depend largely on their chosen specialisation. Possible job roles include:
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Market Research Assistant
Types of Courses
Undergraduate:
Degrees like the Bachelor of Business (Marketing) will give you the skills and knowledge you need to enter the dynamic and ever-changing world of Marketing. With so many areas of Marketing to choose from, you can tailor the course to suit your interests. In addition to gaining highly specialised Marketing knowledge, you’ll also gain broad business skills in areas such as Business Law, Finance and Management. This course will typically take three years to complete when studying full-time, but this can change depending on your study mode.
Postgraduate:
Through completing a postgraduate course like the Master of Communication, you can become an expert in the field of Marketing and Communication. You can use a postgraduate qualification to fill in any knowledge gaps you may have and are the perfect way to obtain that promotion you’ve been after.
Complete a Marketing Degree Online or In-class
Depending on your current situation, you can decide on whether you would like to study online or In-class. Both delivery modes will provide you with the exact same qualification, so it is all about personal preference when it comes to making a decision. Online courses are more suited to individuals that are working full-time or have other commitments. In contrast, in-class courses are suited to those who are practical learners and have more time on their hands.
Job Outlook
According to the Australian Governments’ Job Outlook website:
Advertising and Marketing Professionals-
It is expected that there will be a high number of job openings (greater than 50,000) over the five years to November 2019.
The median weekly earnings (before tax) is $1,694, which equates to around $88,000 a year.
More women than men work in this industry, accounting for 58% of workers.
The clear majority (42.5%) of Advertising and Marketing professionals are aged between 25 and 34.
The most common level of educational attainment is a Bachelor Degree. 46.8% of people hold this level of qualification.
Is a Marketing Course right for you?
If you enjoy coming up with new ideas, working in teams, thinking strategically and solving problems, a marketing course may be just the right course for you. Generally, a career in marketing involves developing an understanding of the customer, formulating and implementing strategies and analysing their effect.
Critical skills for those considering a career in this field include attention to detail, time management, creativity and innovation, communication and an ability to work well in teams.