Marketing degrees like the Bachelor of Business (Marketing) cover a broad range of subject areas that allow students to choose a specific specialisation that they would like to pursue a career in. Whether that be in Digital Marketing, Market Research, Brand Management, Advertising, Marketing Communication or even Public Relations. By completing a degree level or postgraduate qualification, you’ll be equipped with the necessary skills and knowledge to succeed as a Marketing professional.
Marketing – Bachelor Degrees & Postgraduate Qualifications
Qualification level
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Marketing – Bachelor Degrees & Postgraduate Qualifications found:
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Bachelor of Applied Business (Marketing major)
SubjectBusiness, Marketing
QualificationBachelor
Study MethodOnline
The Bachelor of Applied Business (Marketing Major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world. Th...
Artificial Intelligence in Marketing
SubjectMarketing
QualificationShort
Study MethodOnline
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers. This course will not only help you understand the AI technology st...
in partnership with
Customer Experience Strategy and Design
SubjectMarketing
QualificationShort
Study MethodOnline
With the business world rapidly changing, and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage. Businesses are increasingly looking for innovative, memorabl...
in partnership with
Design Thinking for Innovation
SubjectBusiness, Marketing, Project Management
QualificationShort
Study MethodOnline
Design thinking is core to many of the most successful businesses and combines critical thinking and creativity to solve problems. Change your mindset to focus on solutions in our Design Thinking for Innovation short course. Design Thinking has the opp...
in partnership with
Digital Marketing Strategy
SubjectDigital Media, Marketing
QualificationShort
Study MethodOnline
With the rise of new digital platforms like Uber, freelancer.com and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the...
in partnership with
Marketing Analytics and Insights
SubjectMarketing
QualificationShort
Study MethodOnline
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You’ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sle...
in partnership with
Online Marketing courses also available
Career Outcomes
The career outcomes of a Marketing graduate, depend largely on their chosen specialisation. Possible job roles include:
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Market Research Assistant
Types of Courses
Undergraduate:
Degrees like the Bachelor of Business (Marketing) will give you the skills and knowledge you need to enter the dynamic and ever-changing world of Marketing. With so many areas of Marketing to choose from, you can tailor the course to suit your interests. In addition to gaining highly specialised Marketing knowledge, you’ll also gain broad business skills in areas such as Business Law, Finance and Management. This course will typically take three years to complete when studying full-time, but this can change depending on your study mode.
Postgraduate:
Through completing a postgraduate course like the Master of Communication, you can become an expert in the field of Marketing and Communication. You can use a postgraduate qualification to fill in any knowledge gaps you may have and are the perfect way to obtain that promotion you’ve been after.
Complete a Marketing Degree Online or In-class
Depending on your current situation, you can decide on whether you would like to study online or In-class. Both delivery modes will provide you with the exact same qualification, so it is all about personal preference when it comes to making a decision. Online courses are more suited to individuals that are working full-time or have other commitments. In contrast, in-class courses are suited to those who are practical learners and have more time on their hands.
Job Outlook
According to the Australian Governments’ Job Outlook website:
Advertising and Marketing Professionals-
It is expected that there will be a high number of job openings (greater than 50,000) over the five years to November 2019.
The median weekly earnings (before tax) is $1,694, which equates to around $88,000 a year.
More women than men work in this industry, accounting for 58% of workers.
The clear majority (42.5%) of Advertising and Marketing professionals are aged between 25 and 34.
The most common level of educational attainment is a Bachelor Degree. 46.8% of people hold this level of qualification.
Is a Marketing Course right for you?
If you enjoy coming up with new ideas, working in teams, thinking strategically and solving problems, a marketing course may be just the right course for you. Generally, a career in marketing involves developing an understanding of the customer, formulating and implementing strategies and analysing their effect.
Critical skills for those considering a career in this field include attention to detail, time management, creativity and innovation, communication and an ability to work well in teams.
