A Bachelor of Business Marketing is your ticket to the exciting and ever-changing world of marketing. With more careers being creative every year, especially in areas of digital marketing; there hasn’t been a better time to enter the marketing industry.
Bachelor of Business Marketing found:
Online Marketing courses also available
A Bachelor of Business Marketing will provide you with the crucial knowledge in understanding the theories related to products, brands, customer needs and business strategies. Not only does this comprehensive degree cover business practices across the spectrum, but you’ll also leave with an intensive knowledge of marketing and related principles.
Learning Outcomes
A comprehensive business course with a focus, such as a Bachelor of Business Marketing is an invaluable way of honing your skills and talents in areas of brand management, marketing strategies, strategic decision making and market research. Not only do the core business subjects allow you to create a detailed understanding in areas of economics, accounting, law and management; but majoring in marketing can also create an area of expertise.
Throughout the three-year duration of a Bachelor of Business Marketing, you’ll develop the skills to:
- Promote, advertise and manage a brand, product or service
- Create and communicate value
- Analyse a business or market environment
- Conduct market research
- Understand marketing in a digital and global context
Career Outcomes
Business, or more specifically, marketing, is one of the most diverse areas in terms of career scope. With the business world becoming more digital, there’s an increase in demand for digital marketers, Search Engine optimisation (SEO) specialists and copywriters. Not only does these business degrees give you all the relevant knowledge in different areas of business operations, but the range of marketing-focused electives allows you to find which areas of marketing you’re interested the most.
Students who graduate from a Bachelor of Business Marketing can enter into areas such as advertising, brand management, product or service development and channel management. There’s also the option to focus on entering positions that market to customers, or even other business clients which both have vastly different approaches to marketing.
Some of the exciting careers that a Bachelor of Business Marketing can open the doors to include:
- Brand Manager
- Digital Manager
- Channel Analyst
- Promoter
- Advertising Executive
- Visual Merchandiser
- Product Developer
