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  1. Home
  2. Management
  3. Product Management
Get a free course guide

Product Management

Study Method
Online
Institution
RMIT Future Skills
Start Date
Enrol anytime
RMIT Future Skills Courses
In partnership with
Realestate.com.au

Course overview

With an increasingly competitive, and globalised business market, and the start-up economy booming, differentiating your product in a crowded marketplace has never been more important.

Use innovative design thinking, prototyping and other management strategies to put the focus on your customers’ needs. Throughout this course, you’ll work on creative and impactful customer-centred design to deliver best-fit products and strategies that you can apply back in your workplace.

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What you'll learn

Tap into the power of human-centred design, and gain the skills to deliver best-fit products that your customers will love. Learn about product development using the latest design thinking, prototyping and management strategies.

You’ll learn to:

  • Analyse the key layers and performance of products
  • Critically analyse and evaluate existing product portfolios against current and future customer needs
  • Identify opportunities for new and existing products through customer-centred design
  • Design and develop MVPs for products with varying requirements
  • Design and execute customer feedback loops to achieve best-fit products
  • Analyse portfolio performance against current and future business requirements to inform investment and divestment
  • Effectively lead diverse teams and stakeholder groups

Study method

  • Online
  • Blended
  • In-class
  • Virtual

Duration study load

  • 8 weeks

Entry requirements

No entry requirements.

Find out more about the entry requirements for this course
Get the course guide

Course features

  • Weekly expert webinar – Q&A
  • 3x videos & content per week
    • Industry experts discuss key themes
  • Your own industry mentor
    • Weekly webinars
    • Q&A over Slack
  • Join a dynamic community of lifelong learners

Subjects

Core Modules
Product performance
  • Key layers of performance
  • Kotler’s ‘Three Levels of Product’ model
  • Ten principles of building great products
Customer needs
  • Evaluating products
  • The BCG growth-share matrix
  • Growing beyond the core business
Identifying opportunities
  • Opportunities through CX design
  • Design thinking process
  • Business model innovation
Creative product design
  • Innovation processes
  • SCAMPER
  • Design for people not awards
MVPs
  • Designing MVPs
  • Build Measure Learn
  • The lean approach
Analysis performance
  • Performance against current and future business requirements
  • ‘Three Horizons of Growth’
  • Strategic portfolio management
Want more information about the subjects for this course?
Get the course guide

About RMIT Future Skills

Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.

Study method

  • Online
  • Blended
  • In-class
  • Virtual

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Want to know more about this course?

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