Course overview
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You’ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
What you'll learn
This course will help you understand the critical parts of the data lifecycle, from understanding how to create KPIs to discovering insights to tell data driven stories and succeed in your marketing role.
You’ll learn to:
- Master the art of visually engaging and data driven story-telling
- Turn data into insights
- Use insights to connect with your audience
- Understand how privacy and ethics impact your everyday job working with customer data
- Know which tools to use and when to illustrate your customer communication
- Learn how drive action using data
- Work with various data sets to create a 360 degree view of customer
- Get access to Adobe and Tableau tools for free during the course to practice on your own time
Study method
- Online
- Blended
- In-class
Duration study load
- 6 weeks
- Weeks 1-5: 5-8 hours
- Week 6: 8 hours
Course features
Make industry connections
Sometimes it’s not what you know, it’s who you know. And we know a lot of people. We’ve partnered with leading companies like Adobe to design a future-proof curriculum. Time to kick-start that CV.
Collaborative learning
Online learning doesn’t mean doing it all yourself. There’s plenty of chances to interact with your classmates, plus 1-on-1 mentoring and online support. It’s just like regular study, only you can do it in pyjamas.
Subjects
- Why use data?
- Types of marketing data
- Customer journey and sales funnel
- Correlation and causation
- Capturing customer information
- Privacy, ownership and ethics
- Various information sources
- Personalising communication
- Insights in action
- Communication and challenges
- Segmentation
- Narrative and visualisation
- Right time, right message
- Automation
- Reflection with peers
- Tap into industry experts
- Future exploration into emerging trends
About RMIT Future Skills
Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.
