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  1. Home
  2. Marketing
  3. Digital Marketing Strategy
Get a free course guide

Digital Marketing Strategy

Study Method
Online
Institution
RMIT Future Skills
Start Date
Enrol anytime
RMIT Future Skills Courses
In partnership with
Adobe

Course overview

With the rise of new digital platforms like Uber, freelancer.com and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Expand all and read more

What you'll learn

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.

You’ll learn to:

  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques

Study method

  • Online
  • Blended
  • In-class
  • Virtual

Duration study load

  • 6 weeks

Entry requirements

No entry requirements.

Find out more about the entry requirements for this course
Get the course guide

Course features

  • Weekly expert webinar – Q&A
  • 3x videos & content per week
    • Industry experts discuss key themes
  • Your own industry mentor
    • Weekly webinars
    • Q&A over Slack
  • Join a dynamic community of lifelong learners

Subjects

Core Modules
What is digital marketing and who is your audience?
  • What is digital marketing?
  • Know your customer
  • Customer journey
Define your messaging
  • Marketing mix
  • Unique selling points
  • Customer journeys
How will customers find you?
  • Content marketing
  • Understanding SEO
  • Understanding SEM
Building an audience
  • Social media marketing
  • Facebook advertising
  • Email marketing
Measuring your campaigns and plan your strategy
  • Measurement and optimisation
  • Plan your strategy
  • Present your strategy
Review and what's next
  • Review your pitch and peer review
  • Develop your digital marketing skills
  • The future of digital marketing
Want more information about the subjects for this course?
Get the course guide

About RMIT Future Skills

Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.

Study method

  • Online
  • Blended
  • In-class
  • Virtual

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Adobe.

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