Course overview
With the rise of new digital platforms like Uber, freelancer.com and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
What you'll learn
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
You’ll learn to:
- Analyse key components of marketing in the digital economy
- Identify and articulate critical customer groups
- Evaluate fundamentals of effective SEO and SEM
- Identify critical components of paid and organic social media marketing
- Design and develop digital marketing strategies using key digital tactics and techniques
Study method
- Online
- Blended
- In-class
- Virtual
Duration study load
- 6 weeks
Entry requirements
No entry requirements.
Course features
- Weekly expert webinar – Q&A
- 3x videos & content per week
- Industry experts discuss key themes
- Your own industry mentor
- Weekly webinars
- Q&A over Slack
- Join a dynamic community of lifelong learners
Subjects
- What is digital marketing?
- Know your customer
- Customer journey
- Marketing mix
- Unique selling points
- Customer journeys
- Content marketing
- Understanding SEO
- Understanding SEM
- Social media marketing
- Facebook advertising
- Email marketing
- Measurement and optimisation
- Plan your strategy
- Present your strategy
- Review your pitch and peer review
- Develop your digital marketing skills
- The future of digital marketing
About RMIT Future Skills
Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.
