Course overview
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
This course is all about using real world business examples to help you get a solid understanding of how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
What you'll learn
- Understand what AI can do for marketers
- Design and test voice search marketing tactics
- Learn how to execute marketing automation systems
- Get up to speed with ad-tech and micro-location approaches
- Communicate the benefits of AI to stakeholders
- Leverage AI to create more efficient marketing campaigns
Study method
- Online
- Blended
- In-class
- Virtual
Duration study load
- 6 weeks
- Approximately 5-8 hours per week
Course features
Skills-focused
We believe in a practical approach. This course isn’t just about understanding the AI stack. It’s about preparing your specific marketing skillset – getting job-ready advice from experts in the industry.
Make industry connections
Sometimes it’s not what you know, it’s who you know. And we know a lot of people. We’ve partnered with leading AI developers from Adobe and worked with the best in business to design a future-proof curriculum. Time to kick-start that CV.
Collaborative learning
Online study doesn’t mean doing it all yourself. There’s plenty of chances to interact with your classmates, plus 1-on-1 mentoring and online support. It’s learning and lifestyle, all in one.
Subjects
- The hype cycle
- Best practice use cases
- How does it go wrong?
- Machine and deep learning
- Internet of Things
- Augmented, Virtual and Mixed Reality
- Natural Language Processing
- Teaching AI to speak for your business
- Chatbots
- Search and email marketing
- Social media marketing
- Campaign optimisation and automation
- Identify key opportunities for deploying AI
- Marketing funnel optimisation with AI
- Marketing metrics for AI
- Reflection with peers
- Tap into industry experts
- Future exploration of emerging trends
About RMIT Future Skills
Our online short-courses have been designed by industry experts. We have partnered with leading employers from key businesses such as Tigerspike, jtribe, Bilue, Stone & Chalk, Accenture, Paper Giant and REA Group. It’s a chance to learn from the best in the business. Half the battle is who you know, and we know a lot of people.
